Visual communication concept for The Prague Public Transit Company

Go ride and play!

The external communication of the biggest transit company in the Czech Republic is extremely manifold and diverse. It was therefore essential to create a distinct and long-term visual concept that would be easily distinguishable, that would integrate all materials and convey important operating information to the public in a non-disturbing manner.  

A voluminous visual style manual was created to define the work with graphic layout of various materials well familiar to hundreds of thousands of locals and visitors of Prague.