The thoughtful and dynamic visual system responds to the unique way of education and the diversity of educational activities in the form of playful iconography and timeless color palette.

The set of iconic symbols refers not only to individual school activities but also to the very values of AVIDA education as well as the basic pillars — activity, education, inspiration, detail and ambition. Each symbol is placed in a simple square form, which allows easy application in the form of various stickers.

The extensively overhauled visual style was primarily showcased on the new website and in the communication across social networks. To support this, multiple communication pillars were established with the aim of not only educating and informing, but also entertaining and inspiring the audience.