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projects · créme

The visual style of a luxury ice cream parlor

Crème
de la Crème

ASSIGNMENT

Crème de la Crème is the brainchild of co-owner Jan Hochmeister, a master ice cream maker who honed his craft under the tutelage of renowned Italian maestros. After years of dedicated practice, he aspired to create a space that seamlessly melds ice cream with high gastronomy.

SUBMITTER
Crème de la Crème
CATEGORY
Gastro
SERVICES
Services · Identity · Logo · Packaging · Printed matter

The secret
formula

The logo, resembling an "ice cream" emerging from a scoop, is encircled by a texture that embodies top-quality ingredients, extensive expertise, and a passion for craftsmanship. These elements form the distinctive visual style of the brand.

Creative
visual

The texture of Crème de la Crème permeates the brand's presentation across all levels of communication, even in the most imaginative contexts.

The world  
iconography

The Crème de la Crème texture unifies the brand's presentation across all communication levels, even in the most creatively positioned contexts.

SERVICES
Services · Identity · Logo · Packaging · Printed matter
AUTHORS OF THE PROJECT
Ondřej Vala creative lead  ·  Ondřej Zeman design