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projects · mlýnek

The power
of destruction

Packaging concept and visual identity of the Czech winery

Filip Mlýnek
Winery

ASSIGNMENT

The exceptional Pálava wines crafted by our esteemed oenologist Filip Mlýnek required a distinct visual concept to reinforce the product's quality and showcase the boutique winery's dedicated approach to winemaking.

SUBMITTER
Filip Mlýnek
CATEGORY
Gastro
SERVICES
Services · Identity · Logo · Packaging

Concept

The label's graphic design is a reflection of the specific wine held within the bottle. We personally handpicked clusters of different grape varieties from the 2018 vintage at the Filip Mlýnek vineyard to capture intriguing details of their essence.

Destruction

Macro photographs capturing the intricate details of a crushed grape cluster between two glasses have formed a distinct set of graphic elements that define the entire vintage portfolio and serve as the foundation of the brand's identity.

SERVICES
Services · Identity · Logo · Packaging
AUTHORS OF THE PROJECT
Ondřej Vala creative lead  ·  Ondřej Zeman design
Vkontextu logo černé X
Vkontextu logo černé X
Vkontextu logo černé X
Vkontextu logo černé X